International marketing of Safari motors Essay Example | Topics and Well Written Essays - 2250 words

International marketing of Safari motors - Essay Example Advancement in technology including communication efficiency and better international relations has contributed to the promotion of the international trade. Competition has however become a great challenge to the success of international trade but most companies are rising to the challenge. To achieve greater investments and better market opportunities in the international market, it is necessary that primary and secondary market research is done to ensure that information regarding the country is achieved. (Hollensen, 2004) This paper will therefore look into the requirements and plans needed for a company (Safari Ltd) to enter market successfully. The main issues that will be addressed by the paper will be; marketing across borders, risks and opportunities that the company will face and country analysis using SLEPT and size of the Chinese computer manufacture market. Safari motors is computer manufacturing company in the United States located in Texas. This company offers a wide variety of products including the manufacture, assembly, and maintenance of computers. The company has risen from being a retailer of used computers to become one of the improved companies in the sector. It boasts of a financial base of $ 120Million. The company has been for the past two years getting recognition and that it believes it has met the needs for the domestic market and now it needs to explore the international market. Changing nature of international environment There have been many changes on the way international market environments have been behaving especially in terms of diversity. The international marketing environments are usually done through the use of a STEP or PEST analysis procedure. (Hollensen, 2004) This analysis is worth because it determines whether the organization will be fairing well or not. For the purposes of this paper we shall use SLEPT marketing tool to analyze the Chinese market China China is the fastest economically-growing country in the Asia currently and is considered to be very developed come the next decade. Accompanying a rapidly growing economy is the increase in environmental pollution and this pollution is contributed by foreign companies which have heavily invested in China. Currently it is number two economy in Asia. (Lee and Carter, 2005) Ready market With an increase in the economic growth rate of the Chinese economy, most sectors will require computers to improve on its technology and service provision. The manufacturing sector in Chinese has grown bigger in the last few years demanding more usage of the computer software and hardware. The introduction of internet and other communication services such as the mobile phone sector, has taken the country by storm. With an increase in the need for internet access, comes an increase in the need for computer hardware and software. A study conducted by Coopers limited (UK) in China has shown a rise in the need for internet among the Chinese urban population especially the youth. (Lee and Carter, 2005) SLEPT analysis This is an analyzing tool which is used to examine a business environment it stands for social, legal, economic, and political. Social Forces within the society such as media, family and friends have affected the way an organization sells its products. Most of the customers in china believe that products made from America are of high quality or low quality or any other