Importance of Advertising and Promotion in Business

Importance of Advertising and Promotion in Business lying-in 1- The three communicational theories of businessElectronic theory understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system ar using the electronic theory which information volition be delivered in electronic modalitys.Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We withal have to respect the rules and culture while communicating to severally other.Rhetorical theory this theory targets not tho the receiving message but also the respond produced.The information and Communication technologies are changing in mean solar day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other community website banners, cl assified, multimedia presentation, flyers and posters. The compositors cases advertisements are Product advertisement which is selling a single harvest-time such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or function. Business advertisement is to make the partnership brand familiar to the audience. For voice the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, announce in a website will be idle for targeting the customers. nigh of the users browse and prefer to shop on byplay. In nightspot to sell products online it is essential to details e real specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main impo rtant information that should be displayed if using website for advertisement is the company name, product name and contact information. The most frequent online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may ease the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries as well.Task 02The use of goods and services and Importance of AdvertisingAdvertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunit y for the company to promote. The more than people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to gain ground sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customers awareness like advertising, and advancement, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main companys goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on companys tradeing strategy, like * summation sales * Increase brand awareness * Supporting other mart effortsAdvertising gives companies and businesses the opportunity to build up a brand and an identicalness. A late example of this having great success is with the Apple brand. The distinct adver ts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a family between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral selling or referral advertising. When other people hear good things about your business or they have a positive feature shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it.Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertisin g sources becomes important as you grow. You can extend your advertising approach out to goggle box commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to hold you the value you are looking for.Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to magic spell to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business.Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not curl up enough customers and will not make enough sales to keep your business doors open.Task 03Below the line Techniques and their usage.Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increase pressure on the marketing team to achieve communication objectives more efficiently in a lim ited budget, there has been a need to retrieve out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is anadvertising technique. It uses less constituted methods than the usual specific channels of advertising to promote products, services, etc. thanAbove the linestrategies. These may include activities such as direct mail, universal relations and sales promotions for which a fee is agreed upon and charged up front.Above the line is a type of advertising throughmediasuch asTV,cinema,radio,print,bannersand search engines. Below the line advertising typically focuses on direct means ofcommunication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cos t efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or unpredictable duration. Examples of BTL promotion areSales promotionDirect marketing and direct mailPublic relations (PR)SponsorshipPersonal sellingBranding and merchandising encaseTelemarketingTrade fairs and exhibitionsSales promotionsThese offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions includeBOGOF (buy one, get one free) offersprice discounts (10% off this week)giveawayscompetitions to gather holidays or cash prizesDirect mailThis enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04Ability to plan integra ted promotional strategiesA company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can beDirect communication techniques focused on creating a relationship with each clientIndirect communication techniques based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotionThis definition outlines the key purposes of the marketing function. These areto compete in a competitive marketplaceto identify and anticipate consumer requirements and then conform to these requirementsto make a profit.As a market-orientated organization adidas continuously identifies and reviews consumers needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success.Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers needs. The elements includethe mightily productsold at the right pricein the right placeusing the most suitable form of promotion.No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers needs. There are many internal and external factors that will influence an organizations marketing mix. Key factors include the size of the business, the markets it operates in and available resources.ReferenceseHow, The Electronic Theory of Business communications, online Available http//www.ehow.com/facts_7457569_electronic-theory-business-communications.htmlHow to choose an advertising agency, Online,Availablehttp//w ww.inc.com/guides/201108/how-to-choose-an-advertising-agency.htmlBovee, Courtland L., Thill, John V. (1992). Business Communication Today.New York, NY McGraw Hill Inc.2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective BusinessCommunications. New York, NY McGraw Hill Inc.3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator How toNegotiate Favourable Agreements That Last. Singapore Pocket Books.Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttp//moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdfMcGrath, J. (2010). utilise means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttp//web.ebscohost.com.libezp.lib.lsu.edu/ehost/emailprotectedvid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl