An empirical analysis of the components of retailer customer loyalty Essay

An empirical depth psychology of the components of retailer node loyalty programs - Essay Exampleks into one of the ways of capturing customer for loyalty and storage for the continuous competitive advantage of a business enterprise through a retailer customer loyalty program.The concept of customer loyalty program is simple and yet complicated because of the multiple activities cogitate to it but the goal is always the same to encourage repeat business. Often, the business enterprises or the retailers, as they be the focus of this study offer a membership club to its customers. The members are then entitled to benefits, perks, privileges, neglect schemes or whatever activities and benefits that the company has lined up exclusive to these member-customers. As the study by Fiorito, gable end and Tople statedone means of achieving loyalty, from the activities engaged in by retailers (e.g. measuring customer satisfaction discussion complaints) to the benefits being offered (e. g. providing financial incentives to customers sending customers thank you notes) that contribute to maintaining a long-lasting, permanent relationship with customers (Fiorito, Gable and Tople, 2006, p 32).to determine the benefits offered to customers and activities taken by retailers whether or not they obligate formal customer loyalty programs, whether in that respect are differences in the benefits/activities of retailers with and without formal loyalty programs whether item benefits/activities of retailers can predict whether or not they have formal loyalty programs (Fiorito, Gable and Tople, 2006, p 32).It also wanted to know the evaluation of the existing customer loyalty programs by its perceived success through meeting the enterprises expectations and increase in sales and if the program will be implemented continuously (2006, p 34).Thus, these are three specific areas explored by the study. Primarily, it was aimed to know the specific benefits and activities that were d esigned for the customers in line with the customer loyalty schemes even if the retailers do